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Yoga is catching on all over the world and now it is entering the U.S. workplace. In 2002 there were 18 million core practitioners and 10 million entry-level practitioners in the United States. A core practitioner is someone practicing yoga 3 or more times per week and an entry level practitioner practices 1 time per week. These statistics represent a 360% increase in core practitioners and a 1000% increase in entry level students since 1994.
Why is yoga so popular? Because it is the only form of exercise known to increase flexibility, strength, balance, concentration and breath capacity while reducing stress and anxiety. And if you think that Yoga is too weird for you, take a look at the demographics of a typical yoga student today: They are between the ages of 25 and 54; 93.5% of them are college educated with average household incomes of $93,000. Over 80% of these students practice to reduce stress, and increase flexibility. Over 70% practice for personal development and growth.
Quality organizations that are focused on exceeding the expectations of both their customers and their employees recognize their most important asset is the human one. Yoga in the workplace will increase the productivity, concentration and focus of your employees. Over time this leads to happy employees, which can directly impact the satisfaction and delight level of your customers. The National Institute of Mental Health estimates that U.S. employers lose $70 billion a year due to absenteeism, lost productivity and disability caused by mental distress. Yoga can help decrease absenteeism and work related stress issues.
Healthy, happy employees make for a healthy, productive and profitable company. A corporate yoga program can be done almost anywhere such as a conference room or lunch room. Yoga classes can be tailored to address the needs of people with completely different fitness levels. If your organization wants to remain on the cutting edge it must attract and retain top-notch talent. A corporate sponsored yoga program sends a strong message to your staff that you care about them as people. Remember the wise words of an ancient Chinese proverb: “If you want one year of prosperity; grow grain; if you want ten years of prosperity, grow trees; if you want 100 years of prosperity, grow people.”
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